Beaverbrooks, one of the UK’s most beloved jewellery retailers, is undergoing a significant transformation in 2025. After more than a century of trading on British high streets, the family-run business has announced the closure of seven stores across England and Scotland. This decision comes as part of a broader review of commercial viability and reflects the evolving landscape of retail in the UK. While the closures mark the end of an era for some communities, Beaverbrooks remains committed to its future, with plans for new openings and continued investment in its brand.
Which Stores Are Closing?
The closures, which took place between March and April 2025, affected five branches in England and two in Scotland. The stores that have now closed their doors are:
- East Kilbride, Scotland (16 March)
- Dundee, Scotland (16 March)
- Birmingham Fort, England (23 March)
- High Wycombe, England (23 March)
- Huddersfield, England (5 April)
- Croydon, England (6 April)
- Sutton Coldfield, England (6 April)
This move reduces Beaverbrooks’ store count from 89 to 82 nationwide. Despite the closures, the company remains one of the largest jewellery chains in the UK, with a presence in major shopping centres and high streets.
Why Are the Stores Closing?
Beaverbrooks’ leadership has been transparent about the reasons behind these closures. Managing Director Anna Blackburn explained that the decision followed a comprehensive business review. The affected branches were deemed “no longer commercially viable” due to a range of factors, including local trading conditions and shifting consumer habits.
The company’s most recent financial results shed light on the challenges facing the business. For the year ending February 2024, Beaverbrooks reported a record turnover of £228.6 million. However, operating profit fell to £10.5 million, reflecting increased costs and ongoing investment in the business. The company has prioritised long-term growth and resilience, choosing to invest in its core infrastructure, people, and systems even as short-term profits have come under pressure.
Supporting Staff Through Transition
Beaverbrooks has built its reputation on a “people-first” culture, and this approach has shaped its response to the closures. Blackburn emphasised that directors delivered the news in person to each affected team member. The company is working closely with staff to offer redeployment opportunities within other Beaverbrooks stores or the wider business. Every effort is being made to support colleagues as they navigate this transition, with tailored options to suit individual needs.
This commitment to staff welfare stands out at a time when many high street retailers are making cuts. Beaverbrooks’ approach has been praised by industry observers and reflects the values that have sustained the business since its founding in 1919.
High Street Challenges and Retail Evolution
Beaverbrooks is not alone in facing tough decisions about its store portfolio. The closures come amid a wave of high street downsizing, with other major chains such as WHSmith, Homebase, and Dobbies also shutting branches in 2025. The retail sector continues to grapple with changing consumer behaviour, the rise of online shopping, and cost pressures from inflation and business rates.
Despite these challenges, Beaverbrooks’ decision is more of a strategic reshuffle than a sign of decline. The company is opening a new store in Harrogate this year and has plans to refurbish several existing locations. This investment signals confidence in the brand’s future and a willingness to adapt to new market realities.
The Legacy of Beaverbrooks
Founded in Belfast in 1919 by the Adlestone brothers, Beaverbrooks has grown from a single shop to a nationwide retailer. The company has remained family-owned, with the current directors being descendants of the original founders. Over the decades, Beaverbrooks has become known for its high-quality jewellery, exceptional customer service, and commitment to charitable giving.
The brand’s longevity is a testament to its ability to evolve. In recent years, Beaverbrooks has expanded its product range to include designer watches and luxury brands, while also embracing e-commerce and digital innovation. Its continued investment in staff training, store refurbishment, and charitable initiatives has helped it weather the storms of an unpredictable retail environment.
What’s Next for Beaverbrooks?
Looking ahead, Beaverbrooks is focused on strengthening its core business and exploring new opportunities for growth. The opening of the Harrogate store and the planned upgrades to existing branches demonstrate a forward-looking strategy. The company’s leadership remains optimistic, citing a loyal customer base and a strong brand reputation as key assets.
Financially, Beaverbrooks continues to perform well in terms of turnover, even as profitability has been squeezed by rising costs and investment. The company’s willingness to make difficult decisions now is intended to secure its long-term sustainability and protect jobs wherever possible.
Industry Reaction and Consumer Sentiment
Retail analysts have noted that Beaverbrooks’ approach to store closures is measured and responsible. By focusing on commercial viability and supporting staff, the company has avoided the abrupt mass layoffs seen elsewhere in the sector. The decision to invest in new stores and refurbishments is seen as a positive sign that the brand is adapting rather than retreating.
Consumer reaction has been mixed, with some expressing sadness at the loss of local branches, while others welcome the brand’s continued presence online and in other locations. The closures serve as a reminder of the challenges facing traditional retailers, but also highlight the resilience and adaptability of long-standing British businesses.
